Privacy policy

Last updated: September 14, 2026

ViralWalls operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services").

ViralWalls is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, process and disclose your personal information when you visit or use the Services, make a purchase or other transaction, submit a form, exercise a consumer right, or otherwise communicate with us.

For the purposes of applicable data protection laws, ViralWalls is the data controller of personal information processed as described in this Privacy Policy, except where another party acts as an independent controller as explained below.

If there is a conflict between our Terms of Service and this Privacy Policy regarding the collection, processing or disclosure of personal information, this Privacy Policy will apply.

Please read this Privacy Policy carefully.

Personal Information We Collect or Process

When we use the term "personal information," we mean information that identifies you or can reasonably be linked to you.

Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information:

  • Contact details, including your name, billing address, shipping address, phone number and email address.
  • Payment and transaction information, including information relating to your payment method, payment confirmation, transaction details and order history. Payment card information may be processed directly by Shopify or other payment service providers rather than by ViralWalls.
  • Account information, including your username, password, preferences and account settings where applicable.
  • Transaction information, including products you view, add to your cart or wishlist, purchase, return, cancel or otherwise interact with.
  • Return, refund and withdrawal information, including your name, email address, order number, order date, products concerned, information submitted through our withdrawal or return forms, and any additional information you choose to provide.
  • Communications with us, including information you provide when contacting customer support, making an enquiry, submitting a form or otherwise communicating with ViralWalls.
  • Device information, including information about your device, browser, network connection, IP address and other device or online identifiers.
  • Usage information, including information about how and when you interact with or navigate the Services.
  • Marketing and preference information, including your marketing preferences and cookie or privacy choices where applicable.

Personal Information Sources

We may collect personal information:

  • directly from you when you place an order, create an account, submit a form, request a return or withdrawal, contact us, or otherwise provide information to us;
  • automatically through the Services, including through your device and the use of cookies and similar technologies;
  • from Shopify and service providers that assist us in operating the Services;
  • from payment providers, fulfilment providers, delivery services and other parties involved in processing your order;
  • from business, analytics or marketing partners where permitted by applicable law.

How We Use Your Personal Information

Depending on how you interact with ViralWalls, we may use your personal information for the following purposes.

Providing and fulfilling the Services

We use personal information to provide the Services and perform our contract with you, including to:

  • process and fulfil orders;
  • process payments;
  • arrange production, fulfilment and shipping;
  • maintain and manage your account;
  • communicate with you about your order;
  • process returns, refunds and cancellations;
  • process statutory withdrawal requests;
  • send confirmations and other transactional communications;
  • provide customer support; and
  • otherwise provide products and services you request.

Returns and statutory withdrawal requests

When you submit a return, refund or withdrawal request, we process the information provided in order to receive, record, assess and process your request and to comply with applicable consumer-law obligations.

Information submitted through a withdrawal form is used for the withdrawal process and related customer service. Submitting a withdrawal request does not subscribe you to marketing communications.

Improving the Services

We may use information about how customers interact with the Services to operate, maintain and improve our store, products, customer experience and business operations.

Marketing and advertising

Where permitted by applicable law, we may use personal information to send promotional communications or to provide or measure advertising.

Where consent is required by law, we will rely on your consent before using your personal information for such purposes.

You may withdraw marketing consent or unsubscribe from promotional email communications at any time.

Security and fraud prevention

We may use personal information to protect our store, customers and business, including to:

  • authenticate accounts;
  • secure payments and transactions;
  • prevent, detect and investigate fraud;
  • identify malicious, illegal or unauthorised activity; and
  • protect the security and integrity of the Services.

Legal and regulatory purposes

We may process personal information where necessary to comply with applicable laws and legal obligations, respond to lawful requests from authorities, maintain legally required business records, exercise or defend legal claims, or enforce our terms and policies.

Legal Bases for Processing

Where the General Data Protection Regulation ("GDPR"), UK GDPR or other applicable law requires us to identify a legal basis for processing, ViralWalls may rely on the following legal bases depending on the circumstances:

Performance of a contract: where processing is necessary to enter into or perform our contract with you, such as processing your order, arranging payment, fulfilment and delivery, communicating about your purchase, and providing customer support.

Compliance with a legal obligation: where processing is necessary for us to comply with applicable law, including tax, accounting, consumer-protection and record-keeping obligations and the processing of statutory consumer rights such as withdrawal requests.

Legitimate interests: where processing is necessary for our legitimate business interests, such as protecting the security of our store, preventing fraud, operating and improving our Services, managing our business and establishing, exercising or defending legal claims, provided those interests are not overridden by your fundamental rights and freedoms.

Consent: where we ask for your consent, including for certain marketing communications, advertising technologies or non-essential cookies where consent is required by applicable law.

Where processing is based on consent, you may withdraw your consent at any time. Withdrawal does not affect the lawfulness of processing carried out before your consent was withdrawn.

Cookies and Similar Technologies

ViralWalls, Shopify and our service providers may use cookies and similar technologies to operate the Services, remember preferences, understand how the Services are used, provide analytics and, where permitted, support advertising and personalisation.

Certain cookies are necessary for the operation of the website.

Where applicable law requires consent for non-essential cookies or similar technologies, they will be used for those purposes only in accordance with your consent choices.

You can manage applicable cookie and privacy preferences through the consent controls provided on our website.

You may also configure your browser to block or delete cookies, although doing so may affect certain functionality of the Services.

How We Disclose Personal Information

We may disclose personal information where necessary for legitimate business purposes and in accordance with applicable law, including:

  • Shopify, which hosts and supports our online store;
  • payment service providers that process payments and transactions;
  • production and fulfilment providers that manufacture or prepare products ordered from ViralWalls;
  • shipping and delivery providers responsible for delivering orders;
  • form, customer-support and communication service providers, including providers used to process enquiries, returns and withdrawal requests;
  • IT, hosting, security, cloud-storage and technical service providers;
  • analytics and marketing providers, where permitted by applicable law and subject to applicable consent choices;
  • professional advisers or authorities where disclosure is necessary to comply with legal obligations, establish or defend legal claims, or protect our rights or the rights of others; and
  • third parties in connection with a business transaction such as a sale, merger, restructuring or similar transaction, where permitted by law.

We may also disclose information where you specifically request, direct or consent to the disclosure.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information relating to your access to and use of the Services in order to provide and improve Shopify's services.

Information submitted through the Services may be transmitted to Shopify and other service providers, including providers located outside the country where you reside.

In addition, ViralWalls may use Shopify features that incorporate information obtained from interactions with our store, other merchants and Shopify.

In circumstances where Shopify independently determines the purposes and means of processing, Shopify may act as an independent data controller and is responsible for responding to applicable requests regarding that processing.

You can learn more about Shopify's use of personal information in the Shopify Consumer Privacy Policy.

Depending on where you live, you may also exercise certain privacy rights relating to Shopify's processing through the Shopify Privacy Portal.

Third-Party Websites and Links

The Services may contain links to websites or online platforms operated by third parties.

If you follow a link to a website that is not operated or controlled by ViralWalls, you should review that third party's privacy and security policies and terms.

We are not responsible for the privacy practices, security or content of third-party websites or platforms.

Children's Data

The Services are not intended for children, and we do not knowingly collect personal information from children in circumstances where such collection would be prohibited by applicable law.

If you are a parent or guardian and believe a child has provided personal information to us improperly, please contact us using the details below.

Security of Your Information

We take reasonable technical and organisational measures intended to protect personal information from unauthorised access, loss, misuse, alteration or disclosure.

However, no method of electronic transmission or storage can be guaranteed to be completely secure.

You should not send highly sensitive or confidential information through unsecured communication channels.

Retention of Your Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected and as required by applicable law.

The appropriate retention period depends on the type of information and the purpose for which it is processed.

For example:

  • order and transaction records may be retained as necessary to fulfil orders and meet applicable accounting, tax and legal obligations;
  • return, refund, withdrawal and customer-support records may be retained for as long as reasonably necessary to process the request and establish, exercise or defend legal claims;
  • marketing preferences may be retained until you withdraw your consent, object or the information is no longer required for the relevant purpose; and
  • security and fraud-prevention information may be retained for a reasonable period necessary to protect ViralWalls, customers and the Services.

When personal information is no longer required, we may delete, anonymise or otherwise securely dispose of it, subject to applicable legal obligations.

Your Rights and Choices

Depending on where you live and subject to applicable legal limitations, you may have rights concerning your personal information, including:

  • Right of access: the right to request access to personal information we hold about you.
  • Right to rectification: the right to request correction of inaccurate or incomplete personal information.
  • Right to erasure: the right to request deletion of your personal information in applicable circumstances.
  • Right to restriction: the right to request restriction of processing in applicable circumstances.
  • Right to data portability: the right, in certain circumstances, to receive personal information in a structured, commonly used and machine-readable format or have it transmitted to another controller.
  • Right to object: the right to object to certain processing, including certain processing based on legitimate interests and processing for direct marketing.
  • Right to withdraw consent: where processing relies on consent, the right to withdraw that consent at any time.
  • Rights concerning automated decision-making: where applicable, rights relating to decisions based solely on automated processing that produce legal or similarly significant effects.

These rights are not absolute and may be subject to exceptions under applicable law.

To exercise a privacy right, contact us using the information in the Contact section below.

We may need to verify your identity before fulfilling a request where permitted or required by law.

We will not discriminate against you for exercising applicable privacy rights.

Marketing communications

You may unsubscribe from promotional email communications at any time using the unsubscribe link contained in those emails.

Even if you unsubscribe from marketing, we may still send non-promotional communications necessary to administer your account, process an order, respond to a request, confirm a withdrawal or provide other transactional or legally required information.

Complaints

If you have a complaint about how ViralWalls processes your personal information, please contact us first using the details below so that we can try to address your concern.

You also have the right, where applicable, to lodge a complaint with a competent data protection supervisory authority.

As ViralWalls is established in Belgium, you may contact the:

Belgian Data Protection Authority
Gegevensbeschermingsautoriteit / Autorité de protection des données

You may also have the right to complain to the supervisory authority in the country where you live or work.

International Transfers

Some of our service providers, including Shopify and other providers used to operate our store, may process personal information in countries outside the European Economic Area ("EEA") or the United Kingdom.

Where personal information is transferred internationally and applicable law requires safeguards, we rely on legally recognised transfer mechanisms, such as an adequacy decision, the European Commission's Standard Contractual Clauses, the UK International Data Transfer Addendum or other appropriate safeguards as applicable.

You may contact us if you would like further information about safeguards applicable to international transfers of your personal information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, Services, legal requirements or other operational reasons.

When we update this Privacy Policy, we will post the revised version on our website and update the Last updated date above.

Where required by applicable law, we will provide additional notice of material changes.

Contact

For questions about this Privacy Policy, our privacy practices, or to exercise your applicable privacy rights, contact:

ViralWalls
Karreveld 16
1840 Londerzeel
Belgium

Email: viralwalls@outlook.com
Phone: +32 469 77 80 20

For purposes of applicable data protection law, ViralWalls is the data controller for the personal information described in this Privacy Policy, except where otherwise stated.